FRACO/Video Launch
THE BRIEF
Objectives:
- to establish a presence
- to build awareness
- to announce the new brand (logo, tagline & the elements)
- to communicate that it originates in Lyon France and now available in Dubai
- to inform on different flavours
Art Direction. Storyboard. Animation.
MESSAGING & MOODBOARD
Personality: Honest, Classy, Fun, Cool, Casual, Young
Language: Direct, Smart, Informative
