KEEP MOVING FOR A FITTER PLANET
Copywriting, Art direction, Production, Social media management, Webpage design
THE BRIEF
Create a campaign that will encourage our fans to keep moving for a fitter life and inspire non Les Mills fans fall in love with our Les Mills programs.
INSIGHT
The month of November is full of fitness challenges brought by DFC, it’s a good time for us to elevate above the crowd with a strong campaign that differentiate us and to strengthen our Brand presence in the Middle East.
OBJECTIVE
To strengthen brand presence in UAE through social media and increase our social media followers by 10%.
Drive traffic to our website to capture leads.
Drive attendees to our kite beach classes
KPI
Impressions, reach, follows, engagement, website traffic.
OUR JOURNEY
Paid Ads > Landing page > Lead capture
Competition > Followers
Instructor Series > Advocacy > Convert fans to become Instructors
Vlogs > Brand awareness > Generate new fans | Convince potential clubs
THE CREATIVE
TONE OF VOICE
Extroverted, Energetic, Competitive, Dedicated
MESSAGING
Keep punching
Keep jumping
Keep lifting
Keep dancing
Keep flowing
Keep Motivating
WEBSITE
www.lesmills.com/ae/keepmovingforafitterplanet
VLOG - KEEP MOVING
VLOG - KEEP MOTIVATING
SOCIAL
Check social media activations for #KeepMovingForAFitterPlanet campaign here:
https://www.instagram.com/p/Ck0Ck9iMcnu/?hl=en
